Hobson Media - Hobson Media Enterprises

by Bill Hobson

March 25, 2020

The Danger of Distraction – Insights from Hobson Media

Has your primary objective, goal, or path been slowed to a crawl because of distractions? Is your organization suffering because of outside noise and the temptation to reach for every shiny object that comes along? Let this real life story serve as a reminder – there is great danger in distraction…and great potential harm to […]

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by Bill Hobson

April 15, 2018

Commentary, Marketing Strategies, Speaking

Big Dreams Start With Little Ideas

The email caught me off guard. I never imagined someone expressing such personal, emotional feelings that were prompted by an idea hatched nearly 18 months ago with the launch of the Hobson Digital Podcast Network. As I write these thoughts to share with you, I’m still stunned to realize the impact that a little idea […]

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by Bill Hobson

December 15, 2017

Audio Production, Communication Consultation, Fundraising, Marketing Strategies

Yes, A Radiothon Still Works!

On the surface, the concept of engaging in a full day Radiothon seems about smart as investing in a truckload of VHS units. After all, it’s 2018 and the entire world of terrestrial radio is losing a slugfest with Pandora, podcasts, and other “on demand” forms of music consumption. How on earth could a Radiothon […]

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by Bill Hobson

October 5, 2017

Fundraising, Marketing Strategies

Providing Communication Strategies for a President

One of the most frequently asked questions we receive at Hobson Media is, “how do you find the clients with whom you work?” The simple answer is, there is no simple answer. In fact, one of the most unusual and unpredictable scenarios I’ve ever experienced unfolded just a few weeks ago, opening the door to […]

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