Southwest Airlines – Cleaning Up The PR Disaster

Southwest Airlines – Cleaning Up The PR Disaster

Few American companies have so badly mangled a crisis to the extent of Southwest Airlines following the Christmas blizzard. It will be months before all of the damage is addressed, losses refunded, and customer confidence begins to return.

It didn’t have to be this way. Southwest’s refusal to do 3 basic things has brought the company great shame, huge losses, likely new leadership…and caused considerable harm to hundreds of families.

This video from Hobson Media lays out the beginning steps Southwest (and others) need to take to avoid drowning in the midst of a crisis.


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