Living through the pandemic challenge has brought an incredible barrage of change to the ways we communicate with each other. Who among us doesn’t wish we had invested heavily in Zoom stock back in early 2020? Faith-based ministries were not exempt from the “forced changes” to the connection and giving routes with supporters/congregants/donors. At Hobson […]
Newspapers and magazines are desperate. Really, really desperate. They’re begging and pleading. The offers are becoming so outlandish as to be both laughable and sad at the same time. They are literally trying to give it away, just to be able to count you in their customer tallies and appeal to advertisers. I’ll resist the […]
On the surface, the concept of engaging in a full day Radiothon seems about smart as investing in a truckload of VHS units. After all, it’s 2018 and the entire world of terrestrial radio is losing a slugfest with Pandora, podcasts, and other “on demand” forms of music consumption. How on earth could a Radiothon […]
Ever heard of the “rubber chicken” circuit? It’s a commonly used term among those who are frequently involved with planning and participating in a multitude of charitable banquets. Even if you’ve not been involved behind the scenes, it’s quite likely that you’ve attended a fair share of “eat and give money” events.
In January of 2017, Hobson Media – under the banner of Hobson Digital – launched a podcast network featuring an array of programs ranging from Marriage to Homelessness (no correlation between those two topics is intended). As the programs began to catch on with audiences in each genre, I was asked a very logical question: […]