marketing - Hobson Media Enterprises

by Bill Hobson

May 28, 2020

Your Strategic Vision Fulfilled – It CAN Happen!

You have a dream, a plan, a vision. Now what? How do you take your organization from where it is, to where you believe it should be? Here’s the good news: You CAN get there! For all those CEOs and Executive Directors frustrated by the lack of support for your Strategic Vision, this […]

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by Bill Hobson

March 25, 2020

Fundraising, Marketing Strategies

The Danger of Distraction – Insights from Hobson Media

Has your primary objective, goal, or path been slowed to a crawl because of distractions? Is your organization suffering because of outside noise and the temptation to reach for every shiny object that comes along? Let this real life story serve as a reminder – there is great danger in distraction…and great potential harm to […]

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by Bill Hobson

December 29, 2017

Communication Consultation, Marketing Strategies

Marketing Crisis: Adapt or Perish

Newspapers and magazines are desperate. Really, really desperate. They’re begging and pleading. The offers are becoming so outlandish as to be both laughable and sad at the same time. They are literally trying to give it away, just to be able to count you in their customer tallies and appeal to advertisers. I’ll resist the […]

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by Bill Hobson

December 15, 2017

Audio Production, Communication Consultation, Fundraising, Marketing Strategies

Yes, A Radiothon Still Works!

On the surface, the concept of engaging in a full day Radiothon seems about smart as investing in a truckload of VHS units. After all, it’s 2018 and the entire world of terrestrial radio is losing a slugfest with Pandora, podcasts, and other “on demand” forms of music consumption. How on earth could a Radiothon […]

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